KEEP UP WITH OPTIONSCITY

Doritos Locos Tacos or New Coke: 7 Steps to Reinvent Your Flagship Product

The Doritos Locos Taco has been hailed as a genius reinvention of the taco – it combined two things that many of the company’s core customers wanted, before they even knew it. In the quarter after the company launched Doritos Locos, Taco Bell’s same-store sales increased 13 percent. Such is the case with successful product reinventions.

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2014 in Review – A Note from Our CEO

This year, OptionsCity dedicated its efforts to enabling our customers to create their own experience to remain competitive in the options on futures markets. We did this by completely re-envisioning our flagship product, adding to our existing core services, and continuing our global expansion and gave back to the community that has helped us thrive. It was a challenging year that saw us put our heads down and intently focus on our core vision and priorities.

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A Quantitative Take on Trading

As a practicing quant, I tend to be more focused on the details of how to price a trade and how to measure risk, rather than on what these calculations mean in practice. More often than not, the focus of my research is highly demand-driven, specifically related to tools and functionality needed by our clients and potential client base. As a result, my reading wish list and library continues to grow, and many of the books on my shelf have only been partially read. Typically for most of those books, the pages covered are directly related to addressing a past or present immediate need.

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An Unsung Financial Technology Hero: Noise-Canceling Headphones

An Announcement on the Chicago Algorithmic Trading Conference: for Developers, by Developers

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Freeway and Subway and APIs, Oh My!

When building software, it’s always tough to be all things to all people. In the trading world, it’s really tough. Electronic trading has been prevalent for more than a decade, so many of our customers have built up their own pricing mechanisms, risk systems, and visualization engines that they know and love. Our goal is to partner with these companies and let them focus on what they do best, and a big part of that is making sure that they can easily plug into our system and extend it in all sorts of exciting ways.

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